Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

Best Tape Measure? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

Dewalt 9-Foot Pocket Tape Measure is Amazingly Convenient

Dewalt 9-Foot Pocket Tape Measure is Amazingly Convenient

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

DEWALT 100 ft. Steel Auto-Rewind Long Tape DWHT34201 - The Home Depot

CRAFTSMAN PRO-11 30-ft Auto Lock Tape Measure in the Tape Measures department at

Pro Reach 30 ft Tape Measure

Tape Measure Reach vs. Standout Explained in One Image

Is This CRAFTSMAN (CMCF82OD2) A DeWALT Rebrand?

Is This CRAFTSMAN (CMCF82OD2) A DeWALT Rebrand?

CRAFTSMAN Pocket LDM 55-ft Indoor Red Laser Distance Measurer with Backlit Display in the Laser Distance Measurers department at

Is the Dewalt Tough Series Tape Measure Worth the Premium?

Pro Reach 30 ft Tape Measure