a better mousetrap - Marketoonist

a better mousetrap - Marketoonist

“Build a better mousetrap, and the world will beat a path to your door.” This is one of the most quoted innovation credos. Yet it’s also untrue. Innovation experts call this the “Better Mousetrap Fallacy”, because the credo focuses solely on the technology and not on the consumer. Consumers really don’t care about a better mousetrap. They care about fewer mice. Or s HBS marketing professor Ted Levitt put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

Building a Moat cartoon - Marketoonist

Kill A Better Mousetrap

Joke for the day, Page 6

Cartoons - Marketoonist

A Better Mousetrap Cartoons and Comics - funny pictures from CartoonStock

Cartoons - Marketoonist

the insight guru - Marketoonist

Marketoonist on the productivity trap

A Better Mousetrap - Transformers Wiki

Inventing a Better Mousetrap: 200 Years of American History in the Amazing World of Patent Models (Make): Alan Rothschild, Ann Rothschild, Gareth Branwyn: 9781457187186: : Books

Maker Faire Inventing a Better Mousetrap: Author Alan Rothschild in conversation with Gareth Branwyn

Cartoons - Marketoonist