Starbucks Case Study: White Cup Contest

Starbucks Case Study: White Cup Contest

On April 22nd, Starbucks decided that they were getting too many submissions of customers decorating their cups and getting no recognition. Because of this, Starbucks decided to funnel all of this creativity into a #WhiteCupContest.  Participants must create an original design on a white Starbucks cup and post it to Instagram or Twitter. The winner's…

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Starbucks Case Study: White Cup Contest

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Art by jennakkatt. #WhiteCupContest

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Case Study

Solved The StarbUCK COFFEE ( a Case study). In 2013, the

Starbucks's Digital Marketing Strategies - Case Study