Mattel Reclaims its Rights to Disney Barbies from Hasbro

Mattel Reclaims its Rights to Disney Barbies from Hasbro

Mattel Reclaims its Rights to Disney Barbies from Hasbro

Back in 2016, the famous Barbie brand Mattel lost its lucrative license to represent Disney characters (particularly Disney princesses) as Barbie dolls. The company Hasbro took the license instead, causing an upset in the Mattel company (and a loss of a $440 million income source, according to the Wall Street Journal) alongside a new challenge

Kids can rap their dreams and sing along with Karma! She's the lyrically gifted middle-schooler with big talent and an even bigger heart from Netflix's Karma's World. Fans can bring her to life with this Karma singing doll (8.7-in).

Mattel Reclaims its Rights to Disney Barbies from Hasbro

Karma's World Singing Star Karma Doll

Mattel Reclaims its Rights to Disney Barbies from Hasbro

Barbie may not be out of the closet yet, but her fans sure are

Mattel Reclaims its Rights to Disney Barbies from Hasbro

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Mattel Reclaims its Rights to Disney Barbies from Hasbro

Barbie's Comeback Sputters at Mattel - Bloomberg

Mattel Reclaims its Rights to Disney Barbies from Hasbro

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Mattel Reclaims its Rights to Disney Barbies from Hasbro

Mattel Reclaims Rights from Hasbro to Produce Disney Princess Toys

Mattel Reclaims its Rights to Disney Barbies from Hasbro

Hasbro Loses Rights to Produce Disney Princess Dolls

Mattel Reclaims its Rights to Disney Barbies from Hasbro

Hasbro OUT! Mattel IN! Hasbro loses their Disney Princess license

Mattel Reclaims its Rights to Disney Barbies from Hasbro

Hasbro OUT! Mattel IN! Hasbro loses their Disney Princess license

Mattel Reclaims its Rights to Disney Barbies from Hasbro

Mattel Convinces Disney It Will Love The Princesses Better Than Hasbro