Great Jones Cookware and the Illusion of the Millennial Aesthetic

Great Jones Cookware and the Illusion of the Millennial Aesthetic

Great Jones Cookware and the Illusion of the Millennial Aesthetic

Kyle Chayka writes about the recent troubles of the cookware brand Great Jones, and comments on the homogeneous branding of direct-to-consumer startups that compensate for flimsy products with an alluring aesthetic.

Great Jones Cookware and the Illusion of the Millennial Aesthetic

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Great Jones Cookware and the Illusion of the Millennial Aesthetic

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Great Jones Cookware and the Illusion of the Millennial Aesthetic

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Great Jones Cookware and the Illusion of the Millennial Aesthetic

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Great Jones Cookware and the Illusion of the Millennial Aesthetic

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Great Jones Cookware and the Illusion of the Millennial Aesthetic

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Great Jones Cookware and the Illusion of the Millennial Aesthetic

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Great Jones Cookware and the Illusion of the Millennial Aesthetic

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Great Jones Cookware and the Illusion of the Millennial Aesthetic

Great Jones: The Millennial Answer To Stodgy Kitchenware