How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

The Stanley Cup Craze Explained: What's Up With The Obsession

How the Stanley cup craze has become a viral sensation

How did the Stanley tumbler suddenly go viral?

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

Why Is TikTok Obsessed With Stanley Cups? Water Bottle Craze Racks

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley Cup went viral - New Day NW

How the Stanley cup craze has become a viral sensation

Has the Stanley cup hype reached its peak?