P&G Continues to Ride Shift to Premium Products - WSJ

June 20,2024

Procter & Gamble reported another quarter of rising sales and profits as the marketing giant persuaded consumers to upgrade to premium versions of Tide and Crest products, but the growth slowed from the previous quarter.

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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble: Dyer, Davis, Dalzell, Frederick, Olegario, Rowena: 9781591391470: : Books

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