Consumers may like your protein powder, but do they like the scoop?
Consumers may like your protein powder, but do they like the scoop?
Let's talk about the scoops that come with protein powder—not that the scoop can necessarily make or break a consumer's decision to buy a powder, but a focus group conducted by packaging company TricorBraun reveals what protein powder buyers find ideal.
Naturally flavored. 25 g protein per scoop. Certified gluten-free. Soy free. Branched Chain Amino Acids 5.7 g; Essential Amino Acids 12.1 g; Leucine 2.7 g. Elite protein at its finest. Clean post-workout recovery., 0 artificial ingredients., 26 servings.
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