Survey Scales Go from Bad to Good – Versta Research

Survey Scales Go from Bad to Good – Versta Research

A simple technique that will measurably improve your data quality is to offer survey response options that go from low to high, or from bad to good. Start with things like terrible, zero, poor, disagree, and so on. Then move towards spectacular, excellent, ten, and agree. Why? Because there are two important biases at play…

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Survey Scales Go from Bad to Good – Versta Research

Survey Scales: Which Response Scale Works Best for You? - OptiMonk