How Google's Augmented-Reality Dream and Pursuit of Apple Fell Apart

June 20,2024

Google's augmented-reality wearable devices — developed to compete with Apple — have failed big. Employees are getting sick of company pivots.

Apple Sees Virtual-Reality Headset as Its Next Big Thing - The New York Times

AR_MR_XR (u/AR_MR_XR) - Reddit

Apple Is Already Building an Augmented Reality Future

AI Unraveled Podcast July 2023 - Latest AI Trends - AI - IT - Engineering - Cloud - Finance - Trends

Apple's iPhone Successor Comes Into Focus - WSJ

Researchers Create Virtual Reality Goggles for Mice to Study Brain Processes

Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing - ScienceDirect

iQuit: My hellish attempt to leave Apple's walled garden

HN VOL 35 2021 by reconnaissance - Issuu

The day reality became unbearable: A peek beyond Apple's AR/VR headset